With the recent news that Samsung is buying automotive electronics-maker Harman, one of the biggest questions has to be how it will keep brand strength – especially with it still reeling from the Galaxy Note 7 fiasco – during and after the acquisition.
One of the key challenges following any acquisition or merger is to keep brand value so the clients and customers still retain the trust they have to buy the relevant products of services. However merging two different cultures and organisations can be difficult. You should consider understanding the buyer, devising a strategy, having a plan and measuring progress.Building brand-understanding and equity takes time. Don’t underestimate that.