Let’s Start with Why: The Truth, The Whole Truth and Nothing But

What better way to start the week than with some light existentialism?

I’m talking about a simple question. One that underpins everything we do, yet baffles the likes of some professionals who have the privilege of working with agencies, brands and creatives… Why.

Why?

We’re a dedicated team wholly committed to enabling the success of Agencies, Brands, and Creatives by sharing our legal expertise, niche experience, and relentless focus on the commercial issues underlying every matter we advise on.

We’re creatives who serve creatives. I’m very much an amateur, in that I’ve still never finished a script, but I work on campaigns every day – in Pete’s case, though, he’s continuing to gig and release brand new music. We’re passionate about our clients as much as we are about the work we do, and every now and then, we get to be a very small part of creative alchemy in action.

How?

We’re here to help you grow, to balance complex legal and regulatory issues with enthusiasm, a sense of humour and a commitment to radical empathy as much as radical candour.

We share our clients’ ambition, and every time we get to that ambition fulfilled is a great day at the office.

In the rare instances where we can’t provide a fixed fee proposal for a stage or the whole of a project, we work on the basis of a fair price for value-added advice – including a subscription model where you’re in the position to know how much help you’re likely to need. While we’ve embraced artificial intelligence, you can expect authentic insight, responsibly delivered.

That goes for any issue. We’re backed by a law firm that does far more than advise on intellectual property, reputation management, marketing, AI and data protection law – much as a wider team is available to help you, we’re always in the background to manage your account.

What?

We help our clients to manage their risk and make the most of their opportunities without jargon and with a clear understanding that we’re not the most important voices in any conversation. We’re nothing without our clients, and seeing them thrive is a huge privilege.

If you’re an agency, we can help you pitch safely through the right kind of NDA, onboard clients safely whether or not you’re trading on their terms or your own, deal with problems when projects or campaigns don’t go according to plan, keep you on the right side of regulation, deal with tricky issues involving staff or founders, move into an office that better fits your culture, take in investment or even buy or sell a business.

If you’re a brand, we can help you manage your campaign and reputational risk, stay on the right side of regulators such as the ICO and ASA, and steer you through any third-party disputes you’re likely to encounter.

If you’re a creator, we can keep you on the right side of regulation, keep you out of disputes and make the most of your brand and content and set you up with the right kind of structure to keep you successful when you’re lending your following to a business or cause that needs it.

Of course, this is just a start. As the world changes, we’ll do our best to keep up. For now, we’re going to stay curious, hungry and grateful for any opportunity to hear about your own Why, What and How. A great place to have that kind of conversation with your peers and us is the Bulletproof 2026 Conference, so we very much hope to see you on 7 May at Voco.

Why not?